American Angus Association® in partnership with Biozyme Inc. — makers of Vita Ferm® and other industry-leading animal nutrition products — will host an educational television program this spring on RFD-TV.
The Vita Ferm Angus Hour will debut at 7 p.m. (CST), April 12. The one-hour program will feature live interviews of Angus and industry representatives, as well as a question and answer session. The program will focus on how producers can unlock the potential of their cow herds for greater profit and expanded marketing opportunities.
Segments will feature tips for improving quality grade and profit potential; nutrition management and its impact on reproduction, performance and beef quality; and opportunities in providing age and source verification.
Industry experts appearing on the first-ever program include: Dr. Howard Jensen, nutritionist for BioZyme Inc.; Dr. Larry Corah and Mark McCully, Certified Angus Beef LLC (CAB); Sara Snider, AngusSource®; Bob Sand, The Beef Connection; and Ron Rowan, Beef Northwest.
Bryce Schumann, American Angus Association chief executive officer, said the program will provide viewers with timely production and marketing information while also sharing the benefits of the Angus breed, Association programs — such as AngusSource — and Certified Angus Beef.
“This television platform offers a unique opportunity to share the Angus message with thousands of viewers on a regular basis,” Schumann said. “The partnership with Biozyme Inc. aligns well with our initiative to expand our communications with those who use Angus genetics — and those who could be.”
Bob Norton, president of Biozyme Inc., said The Vita Ferm Angus Hour will equip cattle producers — regardless of herd size or location — with critical information for maintaining competitiveness and economic strength.
“We’re proud to partner with the Angus community on this valuable program,” Norton said. “The issues and industry insight discussed will be universal and can be incorporated by viewers of any breed of cattle for the benefit of their own businesses and the long-term economic position of their herds.”
Additional episodes are scheduled to air on RFD-TV later this year. For more information, visit www.angus.org or check your local listings. For more information about BioZyme, visit www.biozymeinc.com.
To submit questions for the show’s panel, send inquiries to [email protected]