North Aurora, Ill., July 21, 2011—Aurora Packing Company, the 70-year-old premium meat packer and producer of Aurora Angus Beef® in Aurora, Ill., has entered into a partnership with IdentiGEN North America to provide DNA-traceable beef for its U.S. and export customers. Aurora Angus Beef with DNA TraceBack® is being marketed to high-end restaurants and retail stores.
Angus origins are verified through the animal’s unique DNA barcode, which is gathered using a food-safe sampling device at various stages of production, to quickly trace meat back to the animal of origin.
“Aurora is committed to delivering complete transparency to our customers,” said Lowell Zoet, VP & general manager of Aurora Packing Company. “We like DNA-based traceability because it offers foolproof assurances to consumers that Aurora Angus has been produced according to the highest standards as set forth in our program. “
DNA TraceBack enables retailers, meat producers, meat processors and food service outlets to respond to the growing consumer demand, both domestically and in export markets, for more information about where and how their meat is produced. IdentiGEN conducts DNA TraceBack analysis for U.S. and Canadian companies at its lab in Lawrence, Kan.