Beef demand: What is it and why does it matter?

One of the factors cited as putting wings underneath this spring’s cattle market is beef demand—both domestic and international. This edition of the Beef Roundtable explores those questions and more. This video delves into the issue with Dawn Caldwell and Glynn Tonsor.

What is beef demand? How do you measure it? And why should a rancher care?

This edition of the Beef Roundtable explores those questions and more. This video delves into the issue with Dawn Caldwell and Glynn Tonsor.

Dawn Caldwell and her husband have a cow-calf operation and background their calves in preparation for their trip to a feedyard. Dawn has served on the Nebraska Beef Council, Nebraska Farm Bureau, and on the NCBA Federation Executive Committee. Glynn Tonsor is a professor in ag economics at Kansas State University in Manhattan. His current efforts are devoted to Extension activities and research in a broad range of beef and cattle areas, from production-level supply issues to consumer demand issues.

The Beef Roundtable is a joint project with BEEF and Purdue University. It’s a monthly video podcast that features some of the top leaders in the beef industry co-hosted by Ron Lemenager, Extension beef specialist at Purdue University and BEEF Senior Editor Burt Rutherford.

In addition to being available on beefmagazine.com, the sessions can be viewed at www.beefroundtable.com, on the Beef Roundtable YouTube channel and iTunes.

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