As many of you know, I often travel the country speaking to agriculture groups on a number of topics. One of the most requested is social media training. From developing an “elevator speech” (which is a concise presentation deliverable in the time it takes for an elevator ride), to teaching producers how to use Twitter, Facebook, Instagram, YouTube and Pinterest to promote agriculture, there’s certainly a lot to discuss when developing new advocates for agriculture.
One of the tips I often give is to use your other passions and hobbies to share your agriculture message. For example, Bill Broadie and the All-American Beef Battalion, BEEF magazine’s Trailblazer award winner, host steak feeds to support the troops. This is Broadie’s way of sharing his passion for beef and combining it with his respect for those serving our country.
Another great example is ranchers who actively compete in races as members of Team Beef. Over the years, I have worn my Team ZIP (zinc, iron and protein) jersey when I have competed in half- marathons and 5Ks. We are seeing a surge of more producers wanting to share the beef message with athletes across the country.
Several state beef councils have created their own Team Beef groups, including: South Dakota, Arizona, California, Colorado, Idaho, Kansas, Kentucky, Missouri, Montana, New York, Pennsylvania, Texas and Wisconsin. You can check out these respective states, and their sponsored events, on TeamBeef.org.
I’ve had several people in South Dakota and neighboring states ask me about joining my state’s team, so I thought I would post a reminder that the deadline to apply is March 15. Fill out the application here.
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Another deadline that you should be aware of is a great opportunity to take advantage of free Beef Quality Assurance (BQA) certification. Boehringer Ingelheim Vetmedica, Inc. (BIVI) is offering more information on this great program at www.BIVI-BQA.com, and the deadline to apply is March 15. Another resource is www.animalcaretraining.org, which offers a $25 training program.
Without a doubt, BQA helps the cattle industry provide a safe and high-quality beef product for consumers to enjoy. It helps us be consistent and safe when handling cattle. Becoming BQA-certified lends credibility to your operation, by illustrating to your customers and consumers that you practice proper animal handling techniques and are focused on caring for the animal, as well as producing a great beef product.
With these deadlines quickly approaching, don’t miss your chance to be a part of these two great industry programs! Are you a member of Team Beef? Are you BQA-certified? Share your experiences about either of these programs in the comments section
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