What’s being called the “world’s most-famous selfie” went viral on Twitter shortly after it was taken and posted during the Oscars ceremony on Sunday night. The selfie was a quick snapshot of celebrities in the audience and included Oscars host Ellen DeGeneres, Jennifer Lawrence, Bradley Cooper, Julia Roberts, Brad Pitt, Meryl Streep, Angelina Jolie, Jared Leto and Lupita Nyong’o.
The selfie is the most tweeted image ever, but what does that have to do with the beef industry?
It’s also being called the “selfie that keeps giving back.” That’s because when DeGeneres pulled out her Samsung Galaxy Note 3 (conveniently a major sponsor of the Oscars) during the 2014 Oscar telecast to take the photo, it appears she had something else in mind.
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On Monday, she announced on her show that Samsung is donating $3 million to charity since the electronics firm garnered so much exposure at the Oscars. It was up to DeGeneres to select the charities, and she picked St. Jude’s Children’s Hospital and the Humane Society of the United States (HSUS).
Here is what Samsung is saying about the donation: “While we were a sponsor of the Oscars and had an integration with ABC, we were delighted to see Ellen organically incorporate the device into the selfie moment that had everyone talking. A great surprise for everyone, she captured something that nobody expected. In honor of this epic moment and, of course, the incredible response of nearly 3 million re-tweets, we wanted to make a donation to Ellen’s charities of choice: St Jude’s and HSUS, both of which will receive $1.5 million.”
Of course, most of you already know that HSUS has a $180 million annual budget and spends less than one-half of 1% of its funds to actually support animal shelters. Instead, they line their pockets, their retirement funds, and spend millions on fundraising and promoting extreme regulatory measures meant to put animal agriculture out of business.
I guess the only thing we can do to respond now is don’t re-tweet the selfie that has gone viral on Twitter, and perhaps upgrade your Samsung to an iPhone. I don’t watch the Ellen DeGeneres show either, but that’s due to her years of support for HSUS.
How do you think agriculture should respond, if at all? Leave your thoughts in the comments section below.
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