Every once in a while, I hear about a beef promotion that gets it just right. This upcoming weekend, the North Dakota CattleWomen (NDCW) will its annual “Beefin’ It Up - Fuel for the finish” 5K & 10K. Set for Oct. 3 in Mandan, North Dakota, this athletic event also includes a half-mile fun run, scavenger hunt and other activities for kids, and a free beef meal for all participants and spectators following the race.
What sets this race apart from others is that 100% of the proceeds will help the NDCW provide North Dakota elementary students with educational materials about livestock production, beef nutrition and ranch life. In the past, I’ve teamed up with NDCW to provide my children’s book, “Levi’s Lost Calf,” to the state’s elementary schools, and each year, they select new agricultural material to share with educators in the region.
Following the 2014 event, NDCW members purchased more than 650 books for schools and libraries across the state. In the last three years, they’ve purchased 1,000 books, thanks to the folks who participate in this running event.
So not only will Team Beef members be running in this event, which promotes beef to healthy families and athletes, but the dollars raised to will then be used to educate kids about where their food comes from. It’s a win-win, in my opinion, and I’m happy to promote it on the BEEF Daily blog.
If this event is something you would like to participate in but you don’t live close to North Dakota, don't worry — you can enter the race virtually for $30.
You can register to run in the event or show your support by clicking here.
Also be sure to check out the Facebook page for race details, photos and results.
Reaching athletes, families, and young students is a great use of beef checkoff dollars and helps to promote the role of beef in a healthy, active lifestyle while also boosting beef demand. I tip my hat to the folks with NDCW and thank them for their efforts to promote beef in their state.
Have you participated in any unique beef promotions lately? I would love to hear about them. Share your thoughts in the comments section below.
The opinions of Amanda Radke are not necessarily those of beefmagazine.com or Penton Agriculture.
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