How the checkoff is promoting beef through the 30 Day Protein Challenge

Team Beef South Dakota ended its running season with a half marathon this weekend in Sioux Falls, and although I wasn’t in attendance, I enjoyed reading the social media posts from runners who shared how they fueled up for the race by eating beef for supper the night prior to the event.

Whether it’s consuming extra protein to have extra energy for competing in athletic events or simply including beef as a regular protein choice to get through your day, the beef checkoff program is encouraging consumers to eat beef through the 30 Day Protein Challenge.

This ongoing challenge, which was introduced earlier this year, is circulating again, thanks to the Texas Beef Council (TBC). The challenge aims to help consumers eat protein throughout their day to reap the benefits that beef offers including building muscle and reducing fat.

READ: 6 ways the checkoff is encouraging consumers to take the 30 Day Protein Challenge

“A single serving of beef is equal to 50% of the recommended daily value of protein,” says Rachel Chou, senior manager for consumer communications at TBC. “Choosing lean beef provides complete, high-quality protein the body needs for top health. Plus, it tastes great and is really versatile for meal time.”

Folks can sign up for the 30 Day Protein Challenge at beefitswhatsfordinner.com. Once signed up, participants receive step-by-step instructions for how to successfully reach their protein goals each day as well as meal planning tips, motivational emails, recipes for protein-packed meals and snacks, and ways to track progress and share advice with others.

“TBC is working hard to promote the healthy benefits of adding protein like lean beef to peoples’ diets,” says Dick Sherron, Beaumont cattleman, physician and TBC board member. “We want people to take control of their diets by adding protein-rich food to start feeling the difference.”

I encourage beef producers to sign up for the challenge to get a feel for how the checkoff is promoting beef to consumers as well as get ideas to increase your own protein intake throughout the day.


What do you think of this checkoff-funded promotion? Share your thoughts in the comments section below.

The opinions of Amanda Radke are not necessarily those of beefmagazine.com or Penton Agriculture.

 

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