Yesterday, I received an email from a reader asking me to be a part of a big race coming up on Oct. 9. The invitation was in response to my many postings about Team ZIP, which celebrates the zinc, iron and protein found in nutrient-dense beef. The reader wrote, "Amanda: I have followed with great interest the stories of your running to promote beef as a healthy food choice. I wanted to drop you this note to say thanks and keep up the good work, as well as invite you to a run on Oct. 9. Since 2006 we have had a run in memory of my sister who passed after a courageous battle with leukemia. The funds we raise are then given to families struggling with similar cancer-related issues. We have a great time and last year had nearly 200 participants."
Although I won't be able to make the event, as I'm getting married the day before, I invite all of you to give back and train for this worthy cause. The race is a fun run/walk, and it's held annually in Longmont, CO. For more information on this event, link here.
In my speeches, I always tell producers to step outside of their comfort zones to promote beef. And, a popular choice for many is to get in shape, sport a Team ZIP jersey and show fellow athletes, spectators and race enthusiasts that beef is a part of a healthy diet. Maybe this is the perfect opportunity to jump-start your consumer beef promotion efforts.
Check out these related articles on Team ZIP and how producers like you are promoting healthy, lean beef: