horseback

The Question Of Perception Vs. Perspective

I heard a lot of discussion about marketing our product this week, and one continually recited phrase was that perception is reality. I understand the sentiment and agree with it, but it got me to thinking about the difference between perception and perspective.

These definitions might not be right out of a dictionary, but perception to me is how people view the world, usually incorrectly because it’s colored by their biases, paradigms and incomplete data references. Perception is reality, but it may be a distorted reality. Meanwhile, perspective is more about our capacity for comprehension; it’s about interpreting things in the context of accurate experience.

BEEF Daily Blog: How Do You Keep Things In Perspective When The Going Gets Tough?

I sometimes feel like I’m making decisions based on my perceptions of the world; at other times, I feel like I’m basing my decisions on a clear perspective of where we are. Obviously, I want to avoid decisions based on perception, in favor of basing them on an accurate perspective. I suppose the obvious next step is to figure out how to get an accurate perspective, which I haven’t yet figured out. The one thing I am sure of is that I have a much better perspective when I’m thinking from the back of a horse.

TAGS: Ranching
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