Boehringer Ingelheim Joins Forces with NCBA as New Top Hand Club Sponsor

Membership Drive with Incentives Now Underway

SAN ANTONIO (Jan. 28, 2010) – Boehringer Ingelheim, a global pharmaceutical group of companies, has joined forces with the National Cattlemen’s Beef Association to support a robust 2010 membership campaign featuring Cydectin ® Pour-on as a recruitment incentive. Boehringer Ingelheim’s role was announced during the annual cattle industry convention, being held here Jan. 27-30.

Through its U.S. animal health business, Boehringer Ingelheim Vetmedica Inc., Boehringer now sponsors NCBA’s Top Hand Club, one of the association’s oldest and most popular membership programs.

During the five - month recruitment drive, which is open to all NCBA members, Boehringer will send qualifying participants at least one bottle of Cydectin® Pour-On, which is a $60 value.

How the Program Works

• Individuals who recruit one NCBA member at the national level will receive 1 bottle of Cydectin® Pour-On

• Those who sign individuals to both a state affiliate and NCBA national membership will receive 2 bottles

• Recruiters who sign reinstated (dropped out for 3 months or more) NCBA members will receive 1 bottle

During the membership drive, which continues through May 31, 2010, (or while supplies last), Boehringer will ship the Cydectin® bottles directly to eligible recruiters.

For more information about the Top Hand Club or this membership drive, contact 1-866-233-3872/866-BEEF-USA or visit [email protected]