Broadhead + Co Named Agency of Record for Boehringer Ingelheim Vetmedica North American Cattle Portfolio

Minneapolis, MN (December 2, 2009) – Boehringer Ingelheim Vetmedica Inc. has selected Minneapolis-based Broadhead + Co as agency-of-record for marketing communications services for all of its cattle brands in the North American market.

Broadhead + Co will provide Boehringer Ingelheim with marketing communications strategy for both dairy and beef industry animal health products, including those newly acquired from Fort Dodge Animal Health, such as Pyramid, Triangle, Cydectin, Today and Tomorrow. These products strengthen the Boehringer Ingelheim biologicals product portfolio and expand product lines into the dairy mastitis market.

"We hired Broadhead + Co for their experience in animal health marketing, and their ability to manage an integrated account," says Tim Bettington, director of Large Animal Marketing for Boehringer Ingelheim Vetmedica. "We look forward to developing a strong relationship with Broadhead + Co as they help us transition the new products into the Boehringer Ingelheim portfolio."

Work on the account by Broadhead + Co will begin immediately. "We are excited for the challenges and opportunities that will come with integrating these newly acquired brands with the existing Boehringer Ingelheim product portfolio," says Dean Broadhead, president and CEO of Broadhead + Co. "Our experience in the animal health marketing will be valuable as Boehringer Ingelheim is introduced to, and develops a presence within the dairy market."

Broadhead + Co is a Minneapolis-based marketing agency focused on connecting the interests of urban + rural America. Their client list includes leading organizations such as AGCO Corporation, The Almond Board of California, the Mosaic Company, Trimble Navigation and United Phosphorus, Inc. For additional company information, visit or call 612.623.8000.