Burt Rutherford, Senior Editor

August 25, 2014

6 Slides

The beef business was built on science and technology and that’s where its future lies. In this week’s Trending Headlines, you’ll read about a record-keeping app for your smartphone. But sometimes, low tech does the trick, like the sizzle of steak over hot coals. Is that what’s keeping consumers committed to beef?

 

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About the Author(s)

Burt Rutherford

Senior Editor, BEEF Magazine

Burt Rutherford is director of content and senior editor of BEEF. He has nearly 40 years’ experience communicating about the beef industry. A Colorado native and graduate of Colorado State University with a degree in agricultural journalism, he now works from his home base in Colorado. He worked as communications director for the North American Limousin Foundation and editor of the Western Livestock Journal before spending 21 years as communications director for the Texas Cattle Feeders Association. He works to keep BEEF readers informed of trends and production practices to bolster the bottom line.

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