Optimism about U.S. beef industry prospects in the short and long term remains robust, but just a step off the pace of 2010 and 2011, according to the latest BEEF magazine reader survey. The producer optimism index (POI), as measured by the annual survey of BEEF magazine readers, hit its apex in 2010, rising dramatically from the previous survey in 2008. The POI moderated slightly lower from that lofty perch in 2011 and looks essentially flat in 2012.
The email survey was sent to 24,000 BEEF readers regarding their industry attitudes and management actions. A total of 1,200 usable surveys were returned for an effective response rate of 4.8%.