We're not actually listening to the consumer

A recent consumer panel I witnessed taught me consumers want knowledge and someone to trust.

The Missouri Department of Agriculture recently hosted their “Governors Conference on Agriculture,” which was a really good event showcasing what is being done in Missouri with all aspects of agriculture. I have to say this was one of the better conferences I have attended. The planners did a great job showing what is great about Missouri’s agriculture with relevant speakers and exhibits.

One interesting session of the conference was a “consumer panel” made up of different people, ranging from chefs to working moms. These panelists were picked by the hosting venue from the local community, which is in central Missouri. They all had no agricultural background but were concerned about making good and informed decisions on food purchases for themselves and their families.

One interesting thing I gleaned out of this exchange was not only the amount and kind of knowledge of the panelist had about their food choices, but also what was most important to them.

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TAGS: Beef Quality
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