• Weeding out Hunger™ with Halex® GT campaign introduces FFA Video Challenge, giving chapters a chance to win up to $3,000.
• Competing chapters to produce video describing the importance of FFA to local communities and agriculture.
• Online voting through Weeding out Hunger Facebook page to determine competition finalists.
Greensboro, N.C., (AgPR), January 6, 2011 – Syngenta is proud to support the National FFA Organization and recognize its importance within local communities and to the future of the agriculture industry. As part of the Weeding out Hunger™ with Halex® GT campaign, Syngenta is giving FFA chapters nationwide the opportunity to communicate their contributions to both their local communities and agriculture by competing in the FFA Video Challenge. The competition offers participating chapters a chance to win up to $3,000 by creating a video that explains the chapter’s role at school, in the community and in agriculture.
“At Syngenta, we understand the passion FFA has for agriculture and the sense of pride members feel each time they put on their blue jacket,” said David Piñon, senior communications manager, Syngenta. “However, not everyone understands just how important FFA and agriculture are in terms of serving their communities and providing food, fiber, feed and fuel to the nation. We hope the video challenge serves to explain that connection and bring more awareness to the contributions of the FFA.”
To participate in the competition, chapters must submit their videos using the newly created Weeding out Hunger Facebook page between Feb. 1 and March 31, 2011. The public will be invited to view and vote for their favorite videos beginning April 1, 2011.
Public online voting will determine five regional finalists who will advance to a final round of judging, conducted by a panel selected by Syngenta. The panel will select a Grand Champion who will receive the top prize of $3,000, and a Reserve Champion who will receive $1,500. They also will choose three best-of-category winners who will receive $500 each.
To participate in the competition, students must be active members of an FFA chapter and sponsored by a chapter advisor. Additional information about the competition including official rules and project guidelines can be found on the Weeding out Hunger Facebook page on the tab titled FFA Video Challenge.
Syngenta created Weeding out Hunger with Halex GT in 2010 to help alleviate hunger in farming communities across America. By donating a portion of Halex GT sales as well as non-perishable food items collected at various events, Weeding out Hunger has donated more than $100,000 and nearly 5 tons of food to 78 food banks in 24 states.
For more information on Halex GT and Weeding out Hunger, visit www.weedingouthunger.com and “like” the new Facebook page at www.facebook.com/weedingouthunger. To receive real-time updates, follow the campaign on Twitter at www.twitter.com/weedouthunger.
Syngenta is one of the world's leading companies with more than 25,000 employees in over 90 countries dedicated to our purpose: Bringing plant potential to life. Through world-class science, global reach and commitment to our customers, we help to increase crop productivity, protect the environment and improve health and quality of life. For more information about us, please visit www.syngenta.com.