Fort Dodge Animal Health Teams With Micro Beef Technologies To Add Micro PVP To Prime Protection

Overland Park, Kan. (June 30, 2009) – Fort Dodge Animal Health, a division of Wyeth (NYSE: WYE), is proud to announce it has teamed with Micro Beef Technologies to add MICRO PVP™ – an age and source verification component – to the Prime Protection™ Plus program.

The MICRO PVP Ranch Program allows producers to age verify and enroll their cattle in a USDA-approved program prior to shipping cattle from the ranch. Its design enables the use of most calving record formats.

The MICRO PVP system has been developed with input from the USDA and is designed to simplify the age-verification process, allowing producers to focus on cattle, not paperwork. Approved Micro PVP cattle can also be accepted into any other USDA-approved age verification program.

Prime Protection Plus is a Fort Dodge Animal Health preconditioning program offering pre-weaning and weaning protocols that address vaccination, parasite control and calf management that enhance the value of calves.

The program also provides calf buyers with certified vaccination and weaning histories, in addition to the new age and source verification. It allows the flexibility of choosing pre-weaning or weaning protocols that best meet the individual operation’s business and marketing objectives. Involvement in the program also qualifies producers to participate in value-added calf sales at local sale barns.

Producers who participate in Prime Protection and who treat with Fort Dodge Animal Health viral and pasteurella vaccines, SYNOVEX implants and CYDECTIN parasite control products have direct access to Fort Dodge’s team of experienced and knowledgeable veterinarians.

From 2004 to 2006, preconditioned, weaned calves generated price premiums of $5 to $8 cwt. above commodity cattle. In 2007, MICRO PVP customers earned average premiums of $2 to $3 cwt. across all classes of cattle and all sale formats.

For more information about Prime Protection Plus, contact Ford Dodge Animal Health at 1-800-685-5655 or visit

About Micro Beef Technologies

Micro Beef Technologies is a leading provider of innovative, integrated animal management solutions for the global food supply chain and a full line animal health and feed additive distributor.

About Fort Dodge Animal Health

Fort Dodge Animal Health is a leading global manufacturer of animal health products for the livestock, companion animal, equine, swine and poultry industries. As a committed partner to veterinary practitioners and animal owners worldwide, Fort Dodge is making a difference through innovative research and product development that address current and emerging animal health needs. Key livestock products include CYDECTIN®, SYNOVEX, ToDAY®, ToMORROW®, and the Pyramid® and Triangle® vaccine lines. Wyeth's major divisions include Wyeth Pharmaceuticals, Wyeth Consumer Healthcare and Fort Dodge Animal Health.