Genex Beef Sires Now Available in GenChoice™

SHAWANO, Wis. - Genex Cooperative, Inc. provides beef producers profitable choices for creating the desired sex ratio in their calf crop.

“It is exciting to announce the addition of over 20 beef bulls to the GenChoice sexed semen product line,” states Doug Wilson, Genex Chief Operating Officer. “GenChoice provides our beef members with more options. Members can utilize GenChoice to greatly influence genetic gains in their females or utilize male-sorted semen to maximize profits when replacements are not desired.”

The GenChoice sexed semen product line is available in GenChoice 90™ and GenChoice 75™ with the options of male- or female-sorted semen. GenChoice 90, expected to produce 90 percent of the desired sex ratio, is the ideal choice to maximize the desired gender from a specific mating. GenChoice 75, expected to produce 75 percent of the desired sex ratio, offers producers a gendersorted product at a more affordable price.

“Genex has responded to the desires of the marketplace by offering breed-leading sires in a sexed product,” notes Wilson. “To maximize their profits, today’s cattlemen need to use every technology available to them and GenChoice is clearly one such choice.” GenChoice 75 and GenChoice 90 are available in all five major beef breeds – Angus, Red Angus, Simmental, Charolais and Hereford. For a complete listing of sires and availability, visit the Genex Web site, call customer service at 888-333-1783 or contact your local Genex representative.

GenChoice 75 and GenChoice 90 sexed semen products are produced by Sexing Technologies using the same technology and sorting process. Fertility is expected to be similar between both GenChoice options. Genex is a subsidiary of Cooperative Resources International (CRI). CRI, a member-owned holding cooperative, is comprised of three subsidiaries: Central Livestock Association, AgSource Cooperative Services and Genex. The CRI Mission Statement summarizes the goal of CRI: "To provide products and services as effectively as possible to maximize the profitability of members and customers worldwide while maintaining a strong cooperative."