Hough Named NALF Executive Vice President

R.L. “Bob” Hough, Ph.D., has accepted the position of executive vice president (EVP) for the North American Limousin Foundation (NALF). The association’s board of directors offered him the job in August; and he moved into the Centennial, Colo., headquarters in early September.

In NALF’s primary leadership position, Hough is responsible for executing policies and programs regarding the Limousin herdbook, animal performance, member and industry relations, breed marketing and promotion, finances, staffing, strategic planning, and various member services.

“I am excited to join the Limousin team and am looking forward to growing the Limousin breed,” Hough said. “Our goal as a staff and as a breed will be making Limousin the Continental common denominator in progressive commercial producers’ crossbreeding systems.”

Hough most recently was a senior principal and the livestock-industry practice leader at the Haines Centre for Strategic Management. He previously served for three years as the marketing coordinator then 10 years as the chief executive at the Red Angus Association of America (RAAA). His other professional experiences include working as an Extension specialist in Arizona and Maine.

He grew up on his family’s livestock farm in Pennsylvania. He has a bachelor’s degree from Pennsylvania State University, a master’s degree from the University of Connecticut, and a doctorate from the Virginia Polytechnic Institute and State University. All of his degrees are in animal science.

Hough has served on the boards of directors for the Beef Improvement Federation (BIF), Ultrasound Guidelines Council (UGC), U.S. Beef Breeds Council (USBBC), National Pedigreed Livestock Council (NPLC), National Beef Cattle Evaluation Consortium (NBCEC) and National 4-H Livestock Judging Contest. He has authored or co-authored two books and more than 200 articles.

His complete biography is available via a link on the NALF home page (

“We are excited about the things Dr. Hough brings to the table,” said NALF President Bob Millerberg, Draper, Utah. “His strong leadership skills and proven track record will be assets to the Limousin breed as we continue to work together to increase our market share.”

Hough succeeds Kent Andersen, Ph.D., who left NALF July 1 to become an associate director at Pfizer Animal Genetics.