IGENITY®Now Accepting Hair Samples for BVD-PI Testing

Diagnostic test more convenient for producers

DULUTH, Ga. — January 26, 2011 — IGENITY®, a division of Merial®, announces hair samples are now being accepted for the optional diagnostic test for persistent infections (PI) of the bovine viral diarrhea (BVD) virus. Producers choosing to test for BVD-PI in conjunction with the comprehensive IGENITY profile now have the option to submit tissue or hair samples.

“We want the process of collecting and submitting samples to be as convenient as possible for our customers,” explains Dr. Stewart Bauck, executive director of research and development. “IGENITY is committed to providing the most advance solutions to beef producers’ genetic selection and management needs. Whether a producer submits a hair sample or a tissue sample, the accuracy for DNA analysis and BVD-PI testing remains the same. This breakthrough gives producers more options and ease when incorporating DNA and virus detection technology into their existing herd management routines.”

To ensure a good sample is collected, Bauck recommends taking hair from the switch of the tail and making sure the sample is free of debris. “DNA and virus particles are located in the hair follicle (or root bulb) and associated tissue – not the hair itself. The hair follicle must be present on the sample,” he notes. Bauck also advises submitting 20 to 30 hair follicles for animals 90 days or older and 40 to 60 hair follicles for calves younger than 90 days.

“Using the IGENITY profile, producers can gain valuable inside information as well as BVD status to help make important selection, management and marketing decisions – all from a single sample,” says Bauck. “We will continue to bring advancements in DNA and virus detection technology to the marketplace to assist our customers.”

For more information about IGENITY, contact your IGENITY sales consultant, call 1-877-443-6489 or visit

IGENITY is a division of Merial. Merial is a world-leading, innovation-driven animal health company, providing a comprehensive range of products to enhance the health, well-being and performance of a wide range of animals. Merial employs approximately 5,600 people and operates in more than 150 countries worldwide.Its 2010 sales were more than $2.6 billion. Merial is the Animal Health subsidiary of sanofi-aventis.

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