The Beef Checkoff
We’re teaching our partners how to sell more beef

We’re teaching our partners how to sell more beef

Checkoff-funded tools such as menu development and recipe options help restaurants owners increase beef sales

Kristina McKee works at a livestock auction market in Unionville, Tenn. Recently, she has seen first-hand how checkoff dollars are used to help increase beef sales to consumers.

Watch as she talks about the way checkoff-funded tools such as menu development and recipe options help restaurants owners increase beef sales. The checkoff also trains those working in the foodservice sectors about beef production so they can competently answer consumer questions.

 

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