We like to pat ourselves on the back (and rightly so) for improvements in nutrition and animal health. But we never give ourselves enough credit for the major improvements in cattle handling. Cue the applause.
Does increased beef demand add value to cattle? Yes, one expert believes. Plus a look at why using science to talk with consumers doesn’t work. That and more awaits you in this week’s Trending Headlines.
The 2016 Market Cow and Bull Audit report is now available. While it shows the beef business has come a remarkably long way, more still needs to be done.