Animal welfare affects virtually all aspects of beef production, from the cow-calf operation until the consumer's plate. Beef producers focus on animal care to provide the safest beef product to consumers.
We like to pat ourselves on the back (and rightly so) for improvements in nutrition and animal health. But we never give ourselves enough credit for the major improvements in cattle handling. Cue the applause.
Does increased beef demand add value to cattle? Yes, one expert believes. Plus a look at why using science to talk with consumers doesn’t work. That and more awaits you in this week’s Trending Headlines.