Certified Hereford Beef (CHB) LLC enjoyed its third consecutive fiscal year of double-digit growth, with a 17% increase. A total of 38 million lbs. of Certified Hereford Beef® sold in 2004, a 5.5-million-lb. increase over 2003. Since fiscal year 2000, CHB LLC sales tonnage has climbed at an annual average rate of 36%, while the retail customer base has expanded to 376 store locations in 26 states.
CHB LLC expanded into several value-added product categories during the past fiscal year. These include a deli program, frozen patty line and pre-cooked prime rib products.