NEWS CLOSEOUT

Product claims sought most often by American consumers: Low fat 63 % Whole grain 62% Low calorie 52% High calcium 51% Low salt/sodium 48% Vitamin fortified 47% Source: Shopping for Health, 2004

Product claims sought most often by American consumers:

Low fat 63 %
Whole grain 62%
Low calorie 52%
High calcium 51%
Low salt/sodium 48%
Vitamin fortified 47%
Source: “Shopping for Health,” 2004