Shoppers are incorporating more economizing behaviors into their weekly shopping trips.

Most popular cost-cutting practices: Making a list 56% Following weekly ads 39% Joining club card programs 34% Stocking up on sale items 32% Substituting store brands 28% Clipping coupons 26% Source: Trends in the U.S. 2004

Most popular cost-cutting practices:
Making a list 56%
Following weekly ads 39%
Joining club card programs 34%
Stocking up on sale items 32%
Substituting store brands 28%
Clipping coupons 26%
Source: Trends in the U.S. 2004