According to an independent survey completed July 9, 72% of U.S. beef producers either strongly approve or somewhat approve of the national beef checkoff program. That's up from 70% in July 2004 and similar to a 10-year high of 73% in January 2005. Producer support for the program has never fallen below 60% since the program's inception in 1987.
The telephone survey was conducted for the Cattlemen's Beef Board (CBB) by Aspen Media and Market Research, Boulder, CO, between June 26 and July 9. Similar research is conducted biannually to determine producer support for, and concerns about, the beef checkoff program and its efforts to increase consumer demand for beef.
CBB Chairman Al Svajgr said 17% of respondents disapproved of the checkoff, either somewhat or strongly, while 12% were undecided or neutral. That compares to 18% who disapproved of the checkoff in January and 10% who were undecided or neutral.