Marshall Joins Genex Beef Team

SHAWANO, Wis. — Genex Cooperative, Inc. announces the hiring of Lorna Marshall as Senior North American Beef Account Manager. Marshall, who has 15 years of experience in the bovine artificial insemination and genetics industry, will share her expertise within the cooperative’s beef marketing and sire acquisition programs.

“We are extremely pleased to welcome someone of Lorna’s caliber to the Genex beef team,” states Willie Altenburg, Genex Associate Vice President of Beef Marketing. “Lorna is a highly qualified individual who will enable Genex to better assist large herd ranchers in developing artificial insemination programs and breeding higher genetic level herds.”

Marshall’s most recent appointment was as sire acquisition manager for another cattle genetics organization. In addition, she and her husband, Troy, own and operate Marshall Cattle Company in Burlington, Colo.

For more information on the Genex beef program, visit or contact customer service at 888-333-1783.

Genex is a subsidiary of Cooperative Resources International (CRI), a member-owned holding cooperative. The mission statement summarizes the goal of CRI: “To provide products and services as effectively as possible to maximize the profitability of members and customers worldwide while maintaining a strong cooperative.”