Last fall, Merchant Foodservice – Jackson Division, a division of The Merchants Company, was presented with the Certified Hereford Beef® million-pound achievement by the Certified Hereford Beef® Food Service Division.
Alex Tinkle, Merchants Foodservice center of plate manager, says Merchants Foodservice chose Certified Hereford Beef® for its consistent quality.
“I was the executive chef at a high-end, white tablecloth restaurant, where we served Certified Hereford Beef® for many years,” he says. “You know what the product will do every day. You know the quality it will possess.”
Tinkle says Merchants customers are pleased with the quality of the Certified Hereford Beef® product.
“They love it,” he says. “If you get them on it, they’ll never quit. In fact, every high-end steakhouse and restaurant we serve uses the Certified Hereford Beef® program, and most have been on it for years.”
When it comes to consistency, Tinkle says, Certified Hereford Beef® is unmatched.
“We sell Certified Hereford Beef® on its consistency,” he says. “It’s the same every day, week and month of the year.”
Merchant Foodservice, headquartered in Hattiesburg, Miss., serves more than 6,000 restaurants, hospitals, schools and institutions. Merchants Foodservice operates distribution and warehousing centers in Jackson, Miss.; Clanton, Ala.; Newberry, S.C., and Tifton, Ga. The company employs more than 500 people and operates a fleet of 200 vehicles, including 140 multi-temp delivery trailers.
The Certified Hereford Beef (CHB) Program was established in 1995 by the American Hereford Association (AHA) to offer the food industry truly superior beef products and to enhance the demand for purebred Hereford cattle. Based on the research-proven and time-tested tenderness, juiciness and flavor of Hereford beef, the program promotes its distinct brand with quality-driven foodservice operators and retailers across the country.