Newly Designed MontanaSilversmiths.com Gives Users Enhanced “Shopability” and Navigation for Online Consumers
August 15, 2011 – Columbus, MT – Montana Silversmiths launches its newly designed website at MontanaSilversmiths.com featuring more user-friendly navigation, improved product detail, social media integration and an enhanced store locator to continue the business to consumer relationship.
With Montana’s snow-capped Beartooth mountains and sparkling rivers just outside the Montana Silversmiths headquarters in Columbus, the new design gives visitors a glimpse into the company’s culture as images exemplify its current advertising campaign of why “there’s a place in all of us called Montana”.
“The redesigned Montana Silversmiths website strengthens and builds our global brand, promoting our current products and connecting with consumers via their favorite social networks,” says CEO, Rick Ruebusch. “Plus, it helps drive sales to our dealer networks to unprecedented levels.”
The site navigation streamlines the shopping experience with access to products on every page. Visitors may easily browse, filter, and sort products based on category, price, collection, and size. Product listings also include enhanced details, allowing the buyer to zoom images and read in-depth descriptions. Other useful shopping tools include a search bar, shopping cart and wish list.
New to MontanaSilversmiths.com, visitors are able to share any product on Twitter or Facebook, making it easier to show and discuss product finds with friends. Consumers also can share their “Montana Moments” stories about their favorite Montana Silversmiths products via the social media sites.
The new website offers customers who register for an account the ability to subscribe to promotional updates. A new blog subscription shares inside features within the Montana Silversmiths newsletter, customers “Montana Moments”, new product insights, news, events, and updates on its endorsees, including two-time World Champion Barrel Racer, Brittany Pozzi; 2011 Miss Rodeo America, McKenzie Haley; and 7-time Wrangler National Finals Rodeo qualifier, Cody DeMoss.
MontanaSilvermsmiths.com color scheme is reminiscent of its signature blue boxes and the clean design conveys the quality and craftsmanship that distinguishes Montana Silversmiths as a leader in its industry. The new and improved store locater featured on MontanaSilversmiths.com allows visitors to search for a Montana Silversmiths dealer.
“Each store has a direct link to Google Maps making it easier to find the physical location of the store,” explains Ruebusch. “The store locator means more foot traffic to retail locations to touch, feel and try on quality collections from Montana Silversmiths.”