NALF Hires Commercial Marketing Director

Mike Horvath has joined the North American Limousin Foundation (NALF) staff as the director of commercial marketing. In that position, he will work with commercial cow-calf producers, auction markets and feedyards to promote the use of Limousin and Lim Flex® genetics and to increase the value of Limousin-influenced cattle.

“I’m eager to go to work for NALF,” Horvath said. “The organization has a clear vision, and its programs are leading the way in meeting commercial cow-calf producers’ needs. I look forward to interacting with the members and others in the beef industry to heighten the Limousin breed’s recognition.”

Horvath grew up on a ranch near Hesperus, Colo., and worked as a research technician at the Colorado State University (CSU) San Juan Basin Research Center. He attended Seward County Community College in Kansas on a livestock-judging scholarship then transferred to New Mexico State University (NMSU), where he coached the livestock-judging team. He received his bachelor’s degree in animal science and master’s degree in range nutrition and rumen microbiology from NMSU. Most recently, he was a sales representative for ADM Alliance Nutrition based in Lubbock, Texas.

“We are excited to have Mike join our team,” said Bob Hough, Ph.D., executive vice president for NALF. “He is an enthusiastic, forward-thinking, young professional. His creativity, intelligence and work ethic are sure to be of valuable service to our members and their customers in the commercial cow-calf sector.”

The North American Limousin Foundation (, headquartered in Centennial, Colo., provides programs and services – including genetic evaluation of 5,000 active sires – to more than 4,000 members and their commercial customers. The Limousin breed and its Lim-Flex® hybrid lead the beef industry in muscle-growth efficiency and ideally complement British breeds.