Nolan Ryan All-Natural Beef and Kroger Team Up to Sponsor Texas 4-H Livestock Ambassador Program

When it comes to the origin of our American food supply and the importance of the agricultural industry, awareness by America’s youth is waning. The Texas 4-H Youth Development Program is a 7-year old initiative developed specifically to build and develop the next generation of advocates for the American agricultural industry using youth volunteers that come from farm and ranch backgrounds. The initiative is a part of the Texas A&M AgriLife Extension Services program.

Nolan Ryan All-Natural Beef and Kroger stores have joined together to support this cause through a sponsorship that will assist in bringing youth volunteers into the community to educate and share their passion for being good stewards, producers, and exhibitors of beef cattle, sheep, goat and swine.

Youth volunteers, sponsored by Nolan Ryan All-Natural Beef and Kroger, will be on hand at select Houston Kroger stores March 12-19. While at the stores volunteers engage consumers in meaningful discussions regarding organic, natural and conventional agriculture production. Products offered in Kroger like the Simple Truth® and Nolan Ryan All Natural Beef brands provide the opportunity for the young agriculturists to share with the general public research-backed information regarding different methods employed to raise livestock.

These youth volunteers serve as ambassadors of the Texas 4-H and are responsible for being a strong voice for the livestock industry in Texas and the United States. Volunteers go through a comprehensive training program and must also commit to a specific number of service hours each year. Overall 300 volunteer programs have been completed to date, most recently in Fort Worth during the Fort Worth Stock Show and Rodeo.

“Nolan Ryan All-Natural Beef is proud to support these dedicated youth in their efforts to bring education to their peers on the importance of livestock and agricultural stewardship. As a beef company run by a group of seasoned and passionate ranchers the proper care and feeding of our livestock is critically important to us. We are pleased to sponsor youth who are willing and able to volunteer their own time to carry the importance of that message forward,” says Charlie Bradbury, president and CEO at Nolan Ryan Beef.

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