We all operate in a world that relies increasingly on mobile electronics. In fact, almost 50% of U.S. adults are active smart phone users today, while users in the U.S. of electronic tablets, such as the iPad, was estimated at 52.4 million in December 2012. What makes those figures even more astounding is that these technologies have been available to the public for a relatively short time.

The growth in use of these products is reflected in the readers of BEEF magazine as well, who rely on these electronic devices for communication, entertainment, and news and business information. In fact, our research shows that 20% of the website views on beefmagazine.com in January were on mobile devices.

The problem for such folks is that most of the agricultural digital world isn’t optimized for the needs of these gadgets. That’s why I’m excited to announce the launch of a mobile platform for BEEF magazine and beefmagazine.com.

The new platform offers a number of advantages to mobile device users.

We at BEEF want to help all our readers stay informed, and this new mobile platform is just another way that we strive to stay on top of readers’ needs and preferences. I would welcome your thoughts and suggestions on this new feature. Just drop me a line at [email protected].

Joe Roybal
Editor, BEEF magazine