Another week is quickly flying by, and it's time to feature another dynamic alumni of the Masters of Beef Advocacy (MBA) Program. Producers wanting more information should contact Daren Williams at [email protected], 303-850-3346 or contact their state beef council. A full-day MBA graduation course will be held at the Cattle Industry Annual Convention and Cattle Industry Summer Conference. Today's featured alumni is Rich Roth of IX Ranch  in Big Sandy, Montana. Listen to what he has to say about being an advocate for the beef industry today.
Richard W. Roth returned to the ranch in 2001 after spending 10 years in the field of agricultural commodity marketing. Along with day-to-day ranch activities, he is responsible for marketing the ranch's livestock and maintaining the ranch's extensive range management software. He also administers the ranch website, ranch safety program and internship program. Rich has a wife, Sheri, and two children, Jessica and Ryan. He also has a business degree from the University of Montana.
Brady Smith 
Danielle Johnson 
BEEF Daily Quick Fact: The “Producer Code for Cattle Care,”  first developed in 1996, reinforces the industry’s strong stance against animal cruelty or neglect. It contains a comprehensive set of sound production practices and states that “persons who willfully mistreat animals will not be tolerated.” (Source: BQA)