Oh no. Not in South Dakota! People for the Ethical Treatment of Animals (PETA) is hoping to make a statement in the Vermillion, SD area, sharing its beef about modern agriculture practices. The inspiration for PETA's billboard comes from Vermillion mayoral candidate Nick “Tick” Severson's recent arrest on drug charges for possessing and using marijuana. The group, of course, inappropriately used this incident to create a slogan for the billboard reading, "Say No to Pot (Roast). Don't be a meathead. Kick the habit. Go vegan!"
According to an article  by David Lias in the Vermillion Plain Talk, "According to a press release issued by PETA last week, the animal rights organization is currently negotiating with Vermillion-area outdoor advertisers to run a billboard that shows a photo of a cow next to the words “Say 'No!' to Pot (Roast). Don't Be a Meathead. Kick the Habit! Go Vegan!” PETA notes that the proposed billboard comes in the wake of Severson's arrest on charges of marijuana possession and ingestion, and as South Dakota residents prepare to vote on a ballot item this fall to legalize medicinal marijuana. In the press release, PETA claims that meat and dairy products are more harmful to human health than marijuana."
Not that I pay much attention to this radical political activist group, but it's both insulting and offensive to contemplate a billboard like this being posted practically in my own backyard! What do you think of the ad? What would you say in a promotional billboard of your own? Have you shared the agriculture story today?
BEEF Daily Quick Fact: PETA’s “Animal Record” report for 2009, filed with the Virginia Department of Agriculture and Consumer Services, shows that the animal rights group killed 97% of the dogs and cats in its care last year. During all of 2009, PETA found adoptive homes for just eight pets. (Source: PETA Kills Animals )