Mark Shaw Explains The Purpose of The 4C Summit

The 4C Summit is an executive leadership program hosted by Elanco and MICRO for their top producer clients in the beef and dairy industries. This year's summit, held in Ojai, CA, is the fourth in the series of annual programs aimed at imparting leadership principles built around the 4Cs -- challenges, connections, collaboration and commitment. Mark Shaw, president of MICRO, provides some background on the strategy that went into the development of the 4C Summit concept.

4C summit [2]

More From The 4C Summit -- View The Exclusive Photo Gallery! [3]
BEEF Editor Joe Roybal attended this year's 4C Summit in Ojai, CA. See photos from the conference & learn more about the event here. [3]


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