With the tight profit margin in the cow-calf sector, producers are aggressively looking at ways to add value to their calf crop and increase their net profits. Value is created when a product or service is enhanced to meet or exceed the expectation of the consumer consistently.
In terms of a beef cattle producer, value is created when production practices are implemented to increase the market demands of the cattle.
Value-added marketing of cattle has received much attention in recent years. Progressive producers are capitalizing on opportunities to increase income by securing a better price for calves that have added value.
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