Not attending this year's Cattle Industry Convention in Tampa, FL? You can stay connected with the BEEF Photo Gallery. Photos will be continuously added so make sure to stop back to see new photos throughout the week. If you are in Tampa, stop by booth #1208 to visit.
The Tampa Convention center is buzzing with activities during the 2013 Cattle Industry Convention. Over 6,000 cattlemen are at the show.
There will be plenty of cowboy boots in downtown Tampa this week. Cattle Industry Convention events run from Tuesday to Saturday.
The sun (and the water) are a welcome sight for most cattlemen. The convention center sits right on the bay.
Wednesday was an early morning for most Cattle Industry Convention attendees. The Cattlemen's College, sponsored by Zoetis (formerly known as Pfizer), kicked off at 7:30 am with an keynote address from futurist Dr. Lowell Catlett.
In his Cattlemen’s College keynote address, futurist Lowell Catlett told attendees that the future is exceedingly bright for U.S. beef producers.
This was the 20th Anniversary of the Cattlemen's College. Topics ranged from drought to generational transfer to consumer trends and more.
John Nielsen-Gammon, Texas A&M University climatologist, was among presenters in a series of Cattlemen’s College sessions devoted to drought. He says one easy way to remember the precipitation conditions generally manifested by El Nino and La Nina patterns is that the El Nino usually brings “extra liquid" (El), while the La Nina usually brings “less agua,” or La. Agua, of course, is Spanish for water.
Mike Murphy and Warren Prosser of CattleFax are pictured with Ron Lemenger, Purdue, during in a Cattlemen's College session.
In the <i>New Beef Cuts & Methods of Preparing Beef</i> session, participants learned about fresh, convenient beef options for consumers, one of which was microwavable beef.
NCBA's Executive Director of Beef Culinary Innovations Steve Wald holds up ground beef that was cooked completely in the microwave. Test sales for the product will occur this spring.
We did get to taste some of the meat microwaved during the class -- it gets a thumbs up from us!
NCBA's Bridget Wasser details new beef cuts that have come from the shoulder clod such as the ranch steak, petite tender and the flat iron.
Muscle profiling research helped discover "diamonds in the rough" in the beef carcass. Here Bridget Wasser shows attendees valuable cuts from the shoulder clod.
The opening session featured a keynote address by Leigh Ann and Sean Tuohy. Their story was chronicled in the best-selling movie <i>The Blind Side</i>; their son Michael Oher plays for the Baltimore Ravens. They shared a simple message about the power of a single act of kindness.
Stop by booth #1208 in the trade show to visit <i>BEEF</i> staff, sign up for a free subscription and enter to win free Roper boots.
Bill Broadie, founder of All American Beef Battalion, is BEEF magazine’s 2012 Trailblazer of the Year honoree.
If you are looking for a new tractor, you came to the right place. The NCBA trade show floor has plenty of new rides to explore.
Three hopeful attendees sign up to win a pair of Roper boots at the <i>BEEF</i> booth. We are giving away a pair each day.
A group of Twitter users met at the American Angus Association "Tweet-Up" during the trade show on Wednesday night. If you are looking for instant updates from the Cattle Industry Convention, head to Twitter and search #CIC13.
The National Beef Ambassador team is a hard-working group of industry advocates. From left to right is Emma Jumper (AR), Erin Morrison (MN), Chandler Mulvaney (AL) and Katie Stroud (CA).
<i>BEEF</i> Senior Associate Editor Jamie Purfeerst and Rubes creator Leigh Rubin pose in the </i>BEEF</i> booth. Rubin’s cartoons appear regularly in <i>BEEF</i> magazine.
Troy and Stacey Hadrick, a ranching couple from Faulkton, SD, and leading advocates for agriculture, were the 2010 <i>BEEF</i> Trailblazer Award winners.
Rubes cartoon creator Leigh Rubin poses with his son Andrew at his booth on the NCBA trade show floor. Andrew is performing daily on his unique “cow guitar.”
Sean and Leigh Anne Tuohy, who were played by Sandra Bullock and Tim McGraw in the blockbuster movie, “Blind Side,” sign copies of their book, “In A Heartbeat: Sharing the Power of Cheerful Giving,” for hundreds of convention attendees. The Memphis, TN, couple provided the keynote address of Wednesday’s opening general session.
NCBA CEO Forrest Roberts, right, prepares to be interviewed on a live taping of NCBA’s Cattlemen To Cattlemen broadcast.
A little bit of everything having to do with cattle seems to be on display and on sale in the huge trade show on the Tampa Convention Center floor.
Beautiful 10-ft.-high butterflies wander the trade show floor during opening night festivities
A look at some of the glitz and glamour on the trade show floor
Thursday was a gorgeous day to step outside and enjoy the weather (and view) from the balcony.
There is something for everyone at the NCBA Trade Show including personalized ear tag key chains for trade show goers.
Do you have the NCBA app? A few lucky attendees who do will walk away with BEEF hats at the end of this week like this two winners.
It wouldn't be a beef industry event without a meat counter, right? U.S. Premium Beef highlights some of their products on the trade show floor.
The Minnesota Quiz Bowl team competes in the semi-final round at the NCBA Trade Show on Thursday afternoon.
There are a lot of companies to visit on the trade show floor, but if attendees need a break, they can enjoy some live music courtesy of LONGRANGE, a Merial product.
The registration area was slow on Thursday afternoon, but over the past two days, over 6,500 producers and allied industry members registered for the show.
Mike Alstott, former Tampa Bay Buccaneers fullback welcomed cattle producers to Tampa in Thursday morning's opening session.
Stuart Varney, correspondent with Fox Business News, provided NCBA attendees a financial and economic outlook. "We're heading toward looking more like Europe. No growth, no jobs, massive rise in debt," Varney says.
Ay Matey! It was common to see a few pirates walking around the convention center - luckily, they were a friendly bunch!
Randy Blach, CEO of CattleFax, offered his annual industry outlook on Friday morning of the Cattle Industry Convention. He said that exports will be critical to our industry's future.
Jeff Savell, Texas A&M, does a media interview with BEEF contributing editor Wes Ishmael.
As you can tell, beef producers from all over the country came to Tampa for this year's convention. We even saw a beef producer from Hawaii at the show!