CYPRESS, Calif. – March 18, 2009 – Yamaha Motor Corp., U.S.A., has been awarded a Farm Industry News (FIN) FinOvation Award for the Grizzly 700 FI and the Grizzly 550 FI. This is the first FinOvation award for the new Grizzly 550 and the second for the Grizzly 700 – both of which were recognized for Yamaha’s industry leading Electric Power Steering (EPS) feature and also received top honors at the publication’s annual ATV reviews last fall.
“The Grizzly 700 and Grizzly 550 have both received awards and praise from the farming industry, hunting industry, ATV industry, and ultimately from our customers who have made them the best selling machines in their respective categories,” said Steve Nessl, Yamaha’s ATV/SxS marketing manager. “Yamaha is extremely proud of this recognition from Farm Industry News. This proves our engineers and developers are doing a great job in building utility vehicles that meet real customers’ needs.”
Selected annually, the FinOvation awards recognize the products that garnered the most reader interest throughout the year. The Grizzly 700 and 550 received great interest from readers when they captured top honors in FIN’s “ATV Rodeo,” an annual event where real farmers are invited to test and compare ATVs from the top manufacturers. The Yamaha Grizzly 700 FI EPS led the 650 – 750cc ATV class earning the top scores in every category and receiving the highest number of positive comments from the test-riders. The Grizzly 550 FI EPS received top grades in the 500 – 550cc class by also pulling the highest scores in each category.
About Yamaha Motor Corp., U.S.A.
Yamaha Motor Corporation, U.S.A. (YMUS), a leader in the motorsports market, makes the toughest, most capable and versatile ATV and Side-by-Side vehicles. The company’s ever-expanding product offerings also include motorcycles, outboard motors, personal watercraft, snowmobiles, boats, outdoor power equipment, race kart engines, accessories, apparel and much more. YMUS products are sold through a nationwide network of more than 4,000 dealers in the United States.
Headquartered in Cypress, Calif., since its incorporation in 1977, YMUS also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia. For more information on Yamaha, visit www.yamaha-motor.com .
ATVs with engines 90cc or greater are recommended for use only by riders age 16 years and older.