The Ram Truck brand extends its support of America's farming industry with "The Next Crop Project," a celebration of and investment in the "next crop" of farmers and future leaders in the agriculture industry.
More than 100 dealers nationwide will partner with local chapters of the National FFA Organization (FFA) Saturday, April 26, in a national day of test drives at participating dealerships where Ram will make a $20 donation to FFA for each test drive. Ram's donations will support local FFA chapter leadership programs in participating dealer communities.
"'The Next Crop Project' is a great way for the Ram brand to continue our support of the FFA and to further increase awareness as to the importance of farming in our country," said Reid Bigland, President and CEO – Ram Truck Brand, Chrysler Group LLC. "The uniquely American 'farmer spirit' is also consistent with our Ram values of courage, dignity and setting examples through hard work."
A list of participating dealers is located at www.RamTrucks.com/NextCrop.
"The Next Crop Project" test drive campaign is designed to further the attention that Ram brought to the importance of America's farmers with its "Farmer" video that aired during the 2013 Super Bowl broadcast, by turning the focus even more directly on the future leaders of agriculture. Ram donated $1 million to the FFA after views of the "Farmer" video reached a 10 million view milestone in less than a week.
Ram is supporting "The Next Crop Project" campaign with a 30-second television spot debuting April 6 during the "49th Academy of Country Music Awards" broadcast on CBS, and with print and digital advertising.