More than 450 culinary students, chef instructors and restaurant operators were met with the beef checkoff message at the 2015 Northeast and Southeast American Culinary Federation Conference in Baltimore on Feb. 15-17. It was thanks to a gold sponsorship from the checkoff's Northeast Beef Promotion Initiative in coordination with the Virginia, Pennsylvania, Maryland and North Carolina beef councils and the North American Meat Institute.
Participants in a "Meet the Farmer" Twitter party on Sunday, Feb. 15, followed the #ChefConnect hashtag to join the conversation. Local cattle farmers and various checkoff organizations participated in the dialogue, which created about 200,000 impressions on Twitter.
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