Rural King Partners With Red Brand To Support FFA

Rural King Supply representative Josh Gordon presented a check to the National FFA Foundation at the 2012 National FFA Convention and Expo. The proceeds are the result of Rural King's participation in Home Grown, a funding partnership with Red Brand fence, manufactured by Keystone Steel & Wire in Peoria, Illinois.

"We appreciate the opportunity to partner with Red Brand and Home Grown in this funding initiative," said Gordon, "and as a result, we are very proud to provide financial support to the National FFA Foundation and to offer a way for local chapters to receive funding.

Foundation sponsors make possible award and recognition programs, scholarships, service learning activities, global engagement programs, national FFA convention functions, educational materials, teacher training and much more. "Without the generous support of companies like Rural King and Red Brand, the Foundation could not be effective in our efforts to reach out to the local, state and national FFA levels," explained Robert Cooper, Executive Director of the National FFA Foundation. "The financial assistance we receive directly impacts the lives of FFA students throughout the organization, so we are deeply grateful for this contribution."

According to Doug Wright, Vice President of Sales and Marketing at Keystone Steel & Wire and current member of the FFA Foundation Sponsors' Board, “We've been supporting FFA since 1947 and FFA holds a special place in our hearts, as a lot of our employees–from people working on the manufacturing floor to the executive level–came up through FFA programs. Many of them still have children in FFA; it’s interwoven into the history of the company. We understand and appreciate the vital role that FFA plays in the lives of our country's young people," he continues, "and we are committed to helping to support their efforts. That's why we created Home Grown. Today's check is only part of the effect of Rural King's Gold Level participation in the Home Grown program. Along with the generous financial support for the Foundation, Home Grown gives local retail stores the ability to fund their local FFA chapters, sometimes with hundreds of dollars. Home Grown is truly a grass-roots effort where the local community can support their local FFA chapter," explained Wright.

Home Grown was launched in 2010 and has raised funds for over 700 FFA chapters annually. For details about the program, visit

About Rural King

Rural King Supply was founded in 1960. Since that time Rural King has grown to 60 stores in a seven state area (Illinois, Indiana, Kentucky, Tennessee, Ohio, Michigan and Missouri).  The corporate offices, distribution center and flagship store are located in its city of origin, Mattoon IL. Their 60 locations carry items such as agricultural fencing, livestock feed, farm equipment, agricultural parts, lawn mowers, work wear, fashion clothing, housewares and toys. For more information, visit

About FFA Foundation

The National FFA Foundation was created in 1944 to support the National FFA Organization and education-related organizations associated with the National Council for Agricultural Education. SinceFFA programs are funded through private donations and sponsorships at the local, state and national levels, the National FFA Foundation, a separately-registered nonprofit organization, works with business and industry, organizations and individuals to raise funds to support FFA activities and recognize members’ achievements. For more information, visit

About Red Brand

Keystone Steel and Wire Company, founded in 1889, created the Red Brand line of fence to be the premier agricultural fencing product in the country and it quickly became a household name on American farms. The use of high-quality materials and expert craftsmanship earned Red Brand the reputation of 'the most respected name in farm fence'. Truly American-made, the products delivered by Red Brand boast an earth-friendly component, as the wire used to produce its line of fencing is made of reclaimed and highest quality reprocessed steel. Appealing to a broad range of consumers and building on the early success of its products, Red Brand has enjoyed a loyal following from generations of farmers, ranchers and hobbyists. For complete details of Red Brand's history and full product line, visit