Take the Merial Parasite Control Challenge

Merial introduces the LONGRANGE® (eprinomectin)/IVOMEC® (ivermectin) Spring Challenge. Cattle prices are up, but so are production costs, and producers are feeling the strain on the profit outlook this year. To help promote greater profits and optimize herd health in 2014, Merial will help take on some of the production risks. Producers will benefit from taking advantage of the LONGRANGE/IVOMEC Challenge with a way to ensure spring parasite control pays.
LONGRANGE is the first extended-release injectable cattle dewormer that provides cattle producers season-long persistent parasite control for up to 100-150 days in a single dose, depending on the parasite species.1 To participate in the challenge, producers simply purchase LONGRANGE between January 1, 2014 and June 30, 2014 and treat their cows and calves with it this spring. If the improvement in average weaning weight of your calves versus fall 2013 doesn’t cover the purchase price of LONGRANGE, Merial will provide an equal amount of doses of LONGRANGE* or equal value of any Merial IVOMEC Brand Products* of your choice for fall 2014.
“Merial recognizes that in a tight economy, it’s difficult to justify input costs if you aren’t sure you are getting enough return, but nothing pays off like parasite control, spring or fall,” says Joe Dedrickson, DVM, Ph.D., Director, Field Veterinary Services, Merial. “The goal is for producers to see a financial gain from their parasite control investment. Because we have confidence in our products, we are willing to back them so that if improvements aren’t achieved, producers won’t risk a profit loss on treatment expenses.”
If producers are not ready to step up to LONGRANGE, they can take the Spring Challenge with any IVOMEC Brand Product and save with valuable rebates.
“The gain alone will cover the cost of using LONGRANGE or other IVOMEC Brand Products in the spring,” Dr. Dedrickson says. “There are a lot of variables that can rob producers of production and profits. But between the proven results of parasite treatment and the promise of the LONGRANGE Challenge, we are certain producers won’t lose money on this input.”
Iowa State University research results show that parasite control tops the list of the most economically rewarding cow/calf pharmaceutical practices. Not controlling parasites can negatively impact a cattle producer’s breakeven by up to $201 per head.2
Regardless of all of the uncertainty in the cattle business, one thing remains true — cattle producers can trust Merial parasite control products.
“Producers can’t afford to take chances with a health practice such as parasite control,” says Dr. Dedrickson. “By choosing a product they can trust, such as LONGRANGE, that is backed by a Product Satisfaction Guarantee, producers can help protect both their cattle and pocketbook.”
For more information, producers should contact their local Merial sales representative or visit
*LONGRANGE is a prescription product and must be shipped to your veterinarian for you to receive.
LONGRANGE IMPORTANT SAFETY INFORMATION: Do not treat within 48 days of slaughter. Not for use in female dairy cattle 20 months of age or older, including dry dairy cows, or in veal calves. Post-injection site damage (e.g., granulomas, necrosis) can occur. These reactions have disappeared without treatment.
IVOMEC Plus (ivermectin and clorsulon) Injection for Cattle: Do not treat cattle within 49 days of slaughter. Do not use in dairy cattle of breeding age or in veal calves. IVOMEC (ivermectin) Pour-On: Do not treat cattle within 48 days of slaughter. Do not use in dairy cattle of breeding age or in veal calves. IVOMEC (ivermectin) 1% Injection for Cattle and Swine: Do not treat cattle within 35 days of slaughter. Do not use in dairy cattle of breeding age or in veal calves. Do not treat swine within 18 days of slaughter. All IVOMEC Brand Products: Do not use in other animal species not on the label as severe adverse reactions, including fatalities in dogs, may result.
EPRINEX®(eprinomectin) Pour-On for Beef and Dairy Cattle: No meat or milk withdrawal is required when used according to label. Do not use in calves intended for veal or unapproved animal species as severe adverse reaction, including fatalities in dogs, may result.