BEEF Quality Summit Speakers

Intro and Welcome

Burt Rutherford - Senior Editor, BEEF Magazine

Burt has nearly 30 years’ experience communicating about beef industry issues. A Colorado native and graduate of Colorado State University with a degree in agricultural journalism, he now works from his home base in Amarillo, TX, in the heart of cattle feeding country. He worked as communications director for the North American Limousin Foundation and editor of the Western Livestock Journal before spending 21 years as communications director for the Texas Cattle Feeders Association. In addition to helping keep BEEF readers informed of trends and production practices to bolster the bottom line, he keeps cattle feeders informed through BEEF Feeder, a 6X/year supplement to BEEF magazine.

Colorado Cattlemen's Association
Colorado Livestock Association

Opening General Session

"The long-term effects of rising costs on beef quality, demand and profit"
Mike Miller - COO, Cattle-Fax

"Positioning quality U.S. beef in the global marketplace"
Paul Clayton - Senior Vice President, U.S. Meat Export Federation

"Making COOL work for you"

Craig Morris - Deputy Administration, Agricultural Marketing Service, USDA

Tom Field - Executive Director of Producer Education, NCBA

Producer Perspectives - "Managing costs and product quality for profit"

Travis Hoffman - Moderator - Colorado Beef Quality Assurance Coordinator

Art Brownlee - JHL Ranch - Ashby, Nebraska

Mark Fraiser - Fraiser Farms - Woodrow, Colorado

Alan Sears - Sears Consulting Service - Eaton, Colorado

Jerry Wulf - Wulf Limousin Farms - Morris, Minnesota

2008 National Stocker Award Winner

Winner will be announced in the October issue of BEEF magazine!

2008 Trailblazer Winner

Winner will be announced in the November issue of BEEF magazine!

Retail Panel - "Balancing beef quality and price in the retail meat case - what consumers want"

Matthew Enis - Moderator - Fresh Market Editor, Supermarket News

Matthew Enis is the fresh foods editor of Supermarket News, the leading business-to-business weekly for the food retailing industry. In his four years with Supermarket News, Matthew has helped launch SN Whole Health, a quarterly supplement focused on the growth of natural and organic foods in conventional supermarkets, and has covered meat industry topics ranging from merchandising and promotions to ethanol and recalls. He currently lives in Queens, New York, with his wife Heather.

Randy Irion - Director of Retail Marketing, NCBA

J. Burton Eller - Senior Vice President, Government Affairs, NCBA

Randy Ong - Director of Meat/Food Service, Sunflower Farmers Markets

The 2008 Election - "What the results might mean for the beef industry"

Troy Marshall - Moderator, Contributing Editor, BEEF Magazine

Terry Stokes - CEO, NCBA

"Benefits and acceptance of pharmaceutical technologies in beef production"

Alex Avery - Director of Research, Hudson Institutes's Center for Global Food Issues

Alex Avery is Director of Research and Education at the Hudson Institute’s Center for Global Food Issues. Prior to joining the Center, he was a McKnight research fellow conducting basic plant research at Purdue University. Alex has written about agricultural, food safety, regulatory and global population issues for major newspapers, including The Wall Street Journal and The Washington Times. Alex represented the Center at the United Nations World Food Summit in 1996. His new book, The Truth About Organic Foods, is rapidly changing the debate about the future of farming and food.