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Harley-Davidson/ConAgra Team Up For Beef Sales

Harley-Davidson and ConAgra Foods announced they're teaming up to market a special line of beef jerky.

When it comes to smacking on finger foods while motoring down the highway astride your motorcycle, beef jerky is hard to top. After all, try doing that with a taco.

Harley-Davidson and ConAgra Foods apparently came to the same conclusion as the motorcycle maker and the packaged-food company announced they're teaming up to market a special line of beef jerky. Billed as "road food," the steak slices will be sold in packs of 3.25-oz. for $5.99 at convenience and grocery stores, Harley-Davidson dealerships and truck stops beginning in early 2007.
-- Joe Roybal

TAGS: Marketing