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Special Session Highlights Value-Added Producers

One of the highlights of BEEF magazine's upcoming BEEF Quality Summit, Nov. 14-15 in Oklahoma City, is a special Tuesday twilight session featuring a panel of producers who will share how they're being paid for the quality they produce in their cattle.

One of the highlights of BEEF magazine's upcoming BEEF Quality Summit, Nov. 14-15 in Oklahoma City, is a special Tuesday twilight session featuring a panel of producers who will share how they're being paid for the quality they produce in their cattle. This series of first-person presentations will be followed by Q&A and offers attendees of the meeting at Oklahoma City's Clarion Hotel the chance to quiz these value-added market leaders.

Included on the panel are: Wayne Cockrell, Carter Ranch, Oakwood, TX; Ted Davis, Morgan Davis International, Macomb, OK; Barb Downey, Downey Ranch, Wamego, KS; Mary Ann Kniebel, Kniebel Farms, White City, KS; and Dan Schoenfelder, Rainbow's End Ranch, Elfrida, AZ, and Bastrop, TX.

Check out the bios on these summit speakers and others, including the top beef execs of McDonald's, Outback Steakhouse and WalMart at www.beefconference.com. Just click on "speaker lineup."
-- Joe Roybal

TAGS: Marketing