Should animals be well-treated and given food, water and shelter? Yes. That’s animal welfare. Should animals be equal to people and have the right to sue their guardians? That’s animal rights. Do consumers know the difference?
The increasingly transparent market with buyers tracking results by source underscores that producing high-quality beef takes a systematic approach no one segment can afford to ignore. Ever.
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March Madness is fine for college basketball, but not much fun for cattle feeders.