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Beef Producers Learn The Art Of Fish Throwing

An audience participation exercise that was part of the Pike Place Fish Market session at the 4C Summit involved instruction on the proper way to catch a fish. Pike Place Fish Market ( is a historic, open-air market in the heart of Seattle. People come from all over the world to watch the world-famous crew of fishmongers throw fish and interact with customers.

During an hour-long presentation at the 4C Summit, Pike Place Fish Market owner John Yokoyama and management consultant Jim Bergquist told of their experiences and outcome in remaking the business’s management style.

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