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Secret to rural survival

What can small rural communities do to prevent their populations from dwindling and businesses from closing down? The answer lies in innovative thinking, according to Peter Kenyon who bills himself as a social entrepreneur and community enthusiast.

Kenyon has worked with over 1,000 small communities around the world. He says the top tip for reviving rural communities – or small businesses – is to: Be open to change and alternative thinking.

Kenyon says the main problem in rural areas isn't drought or beef prices; the real evil is resistance to change. He says, "Changing your mindset is the starting point. People need to ask themselves if there are smarter and different ways to do things. We need to believe that we can turn things around."