Integrated Management Information Inc. (IMI Global), a leading provider of verification and Internet solutions in the agricultural/livestock industry, has launched VerifiedGreen,™ a verification program that caters to producers and consumers who are committed to reducing their carbon footprint.
Under the VerifiedGreen Program, farmers and ranchers can have their operations certified “green” by IMI Global’s auditors, making them eligible to market their products as consistent with environmentally sustainable production processes. Such a program is expected to appeal to producers and retailers who are both environmentally conscious and looking for a marketing edge, as well as to consumers who want to support producers practicing good environmental stewardship.
“VerifiedGreen offers a unique opportunity for farmers and ranchers to communicate their message of environmental stewardship to consumers,” said John Saunders, president and CEO of IMI Global. “Unfortunately, this positive story is not the one most consumers hear today from the mainstream media. In fact, the vast majority of producers we work with are passionate land stewards and very open to new ideas about sustainable agriculture.”
John Butler, CEO of Beef Marketing Group, a large consortium of feedyards in Kansas and Nebraska, says he looks forward to buying cattle from VerifiedGreen approved ranches.
“Our own Progressive Beef Standard verifies our feedyards are engaged in sustainable activities in addition to other humane handling and food safety practices,” Butler says. “Sourcing cattle from producers engaged in these sustainable activities is a perfect fit for our customers who want to know that the process has been verified by a third party.”
VerifiedGreen encourages farmers and ranchers to adopt, maintain and/or enhance environmentally sustainable production processes with reduced carbon output. These practices can include a wide variety of initiatives, ranging from improving grazing programs that foster CO2 sequestration and forage quality to wind and solar energy systems to earth friendly feed to biodigesters that recover methane from manure to reduce emissions and produce electricity, heat and hot water for operations. IMI Global’s role is to verify that its customers are implementing and sustaining such progressive practices, ensuring that the products they are producing are truly “green.”