Cattlemen and women have a lot of fight in them, but to pack the most punch, let’s direct our blows to the right adversaries.
The last year marked the second-higher year for U.S. beef export value, trailing only the 2018 record of $8.33 billion.
As we determine the best way to respond to negative attacks on the beef industry from fake meat companies, here are eight things to think about.
Is COOL really the golden goose, or are there other paths for U.S. beef producers to differentiate their products?
With calls to end the Beef Checkoff entirely, this rancher encourages her fellow producers to consider another avenue.
In part two, we hear from Corbitt Wall on the state of the industry; as well as opportunities and challenges that plague us.
As concerned producers meet to discuss current challenges in the beef industry, what are we doing now to save our own butts?